“Left Brain vs. Right Brain”

The Conceptual Age

Friedrich Durrenmatt 

Agricultural age —–> Industrial age——->Information age——->Conceptual age.

(farm workers)             (factory workers)    (Knowledge workers)     (creators and empathizers)

18th century                  19th century              20th century                   21st century

The young professional today is graduating from the tertiary educational institution with no guarantee or support from the” industrial machine.” Creativity and innovation should be the theme  for a competent individual who wants to make his mark in the business world. We have seen it with Steve Jobs and Mark Zuckerberg. In this age of abundance, we seek more from life than just a tool that works or knowledge. We seek “experience” and fulfillment as we embrace the mind and its wonders; distancing ourselves from primal instincts in search for a more refined embrace on life as human beings. Empathy, creativity, communication, innovation are all ingredients that will propel a young generation towards ” the future.”

Given this ideology, it is time for the “right brain” to shape the future. Treasure ideas but make sure it is patentable “chuckles”. Artists of every kind will orchestrate business models with their gifts of ingenuity. Brains over brawn may be cliche` but its the reality of it all. Beauty is no longer a blessing–it can be bought. Computers has substituted the mathematician, specialization is good but versatility is better; however creativity is unrivaled.  There is a certain caliber of person that will thrive, one that can combine intellect with style; a person that can create “artistic inventions”–offer an experience.

To stimulate and coax the superego is the objective. Now if you can create, control and sell  an “experience” you are on the right road. Don’t just think product or labor oriented services but the overall experience. Marketing gurus have understood this concept of human psychology and applied the science.

The 6 senses of the conceptual age:

  1. Not just function but also design
  2. Not just an argument but also a story
  3. Not just focus but also symphony
  4. Not just logic but also empathy
  5. Not just seriousness but also play
  6. Not just accumulation but also meaning

Credited to Daniel Pink

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